Essentials of services marketing 2nd pdf

Office of Small & Disadvantaged

Books were available in print and digital PDF download files for additional distribution.

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The books were used as handouts at conferences, tradeshows, sales meetings and sales calls.

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Oracle Technology Network for Java

In order to effectively reach its global community, Avaya and the For Dummies team translated this title into 5 languages.The use of the For Dummies brand was so successful that Avaya's HR Department worked with the For Dummies team to create an internal publication on its newly implemented 401k programs which not only saw an increase of 53% participation but also won five industry recognition awards.

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The Avaya marketing team and the For Dummies custom publishing team created a small trim book, , to be used as a training piece for Avaya sales personnel, partners and customers.


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