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You Should Also Read:15th edition of Marketing management is an advance e Book on marketing. Graphical presentation of the both the marketing books is excellent.

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Before going into the review of Philip Kotler’s Marketing management book, let’s have a look at marketing.

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Students get specialization of their degrees in marketing.This post reviews review and highlights a popular marketing book by Philip Kotler and others. Marketing management 15th edition urges the reader’s mind to think in depth and to create new ideas.

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It enables communication of a new product to the target audience and consumers.


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